Web Digital Binary
Wednesday, February 15, 2006
MSN Giving Away Prizes for A Search. which is Microsoft’s search engine now giving away prizes up to $1million for any user using the search facility. The company announced the three-month promotion Tuesday, inviting Web searchers to visit to take their chances at winning a prize.

According to Nielsen-NetRatings, MSN's search engine ranks third, trailing Google and Yahoo. In December, MSN had 10.9 percent of Web searches, down from 14 percent in December 2004.

Ken Cassar, senior director of analytics for Nielsen-NetRatings, called MSN's move a "smart promotion," adding that he has tried each of the major search engines and isn't convinced that he could differentiate the results of one from another.

Digital marketing firm WebSideStory Inc. also has found that MSN Search has lost traction over the past year. "MSN's problem is that when people think of 'search,' they think of Google," Erik Bratt, the firm's spokesman, wrote in an e-mail.

This isn't the first time a company has handed out prizes or other incentives to attract Web searchers., for example, already offers discounts to people who use its A9 search engine.

"We're hopeful that once people give it shot, they'll want to come back again and again," said Lisa Gurry, director of marketing at MSN Search.


posted by Forsaken Angel @ 2/15/2006 09:20:00 AM  
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